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05 Mar 2010
The McDonald – WeightWatchers affair
There have been some unlikely duos in the past: peanut butter and jam, Shrek and Donkey, Elton and Lady Gaga … but this week they were all surpassed the announcement of the most unlikely duo of all: WeightWatchers and McDonalds.
Yes that’s right, customers in New Zealand can expect to see the WeightWatchers stamp of approval on some of the “healthy” meals that the fast food giant sells, such as chicken wraps, salads and Fillet-o-Fish.
According to the New Zealand arm of WeightWatchers, people should be able to enjoy “all food in moderation”. But the partnership has angered anti-obesity campaigners who have cynically dismissed the deal as a marketing ploy.
Personally I’m not sure the relationship will be a lasting one (I can’t see the typical connoisseur of McDonalds opting for a Mc-Salad-Sandwich-Meal). But then again, that’s what I said about peanut butter and jam….
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