31 Oct 2011
Fitbit, the iconic US brand behind the American ‘must have’ fitness and wellbeing range, has chosen Kaizo to spearhead its launch in the UK.
The brand has already taken the US by storm with it range of fitness trackers which sync to personal web pages that monitor, manage and motivate those looking to get fitter and healthier. The brand was recently listed as one of the top 30 iconic design leaders in the US by Fast Company magazine, adding to a list that includes Apple, Nike and Starbucks.
Gareth Jones, VP and European General Manager for Fitbit, said:
“Fitbit’s range is designed for today’s social generation, from twentysomethings to mums to empty nesters, we provide 24/7 support, motivation and in depth information that really works. Kaizo’s role will be to establish us as the brand of choice across these segments.”
“Our strategy will focus a great deal on word of mouth and recommendations that drive sales, an area we feel Kaizo really excels in. We were also impressed by their combined track record in the consumer electronics and the fitness and wellbeing markets.”
Fitbit’s personal online pages include a range of social feature to help motivate on the go and with friends including a mobile app, social messaging, and achievement badges fully synced with all social media platforms.
Rhodri Harries, MD of Kaizo, said;
“This is a new way for people to help monitor and maintain fitness and wellbeing, one which is very much in tune with today’s consumer. This is a brand that has the capacity to change attitudes to fitness– how we exercise, eat, and also rest. Expect to see it, experience it and share it soon!”
Fitbit will be available in January from major etailers and retailers. The appointment follows a comprehensive UK pitch process.
The account will be led by Harries and Account Director Kate Howe, ex Head of Communications at the Fitness Industry Association. Kaizo’s experience includes Flip Video, Panasonic, Grid -10 and House of Marley on the consumer technology space and Flora/ Becel and Institute for Scientific Information on Coffee, in the health and wellbeing sector.