29 May 2012
Kaizo wins Best Event at CIPR awards
Kaizo excelled at last night’s CIPR Awards, beating off stiff competition from amazing brands such as eBay and Nikon to win ‘Best Event’ for the Truvia® Voyage of Discovery. The award winning event saw the roof of Selfridges turned into a spectacular boating lake to launch Truvia® calorie-free sweetener last July.
We were also finalists in ‘Best Consumer Relations’ (also for the Truvia®) and ‘Best Corporate and Business Communications’ for ‘Gemalto Mobile NFC Hits the Streets,’ a campaign which used parkour free runners to illustrate Near Field Communications possibilities for the IT security specialist.
Judges commented: “We were impressed at both the magical experience that Kaizo was able to create and the hard-working nature of the event which spanned a number of key audiences. Highly complicated logistics were managed effectively in order to deliver measureable results which set the brand up with the best possible launch. It sounded beautiful and unique.”
Fingers crossed for a repeat performance at the Sabre awards this Thursday, where we’re shortlisted for two Diamond awards – ‘Superior Achievement in Brand Building’ and ‘Best UK Campaign’!