COTTON USA

Our work with Cotton Council International communicates the positive attributes of US cotton and cotton products to consumers, retailers and the textile trade. Its sponsorship of flourishing LFW designer Louise Gray, dually highlighted the COTTON USA Mark and the benefits of US cotton with the industry elite and fashion conscious consumers. Media interviews and VIP competitions to win tickets to the catwalk show in high-fashion media titles including The Stylist and Marieclaire.co.uk brought this to consumers and buyers attention.

Meanwhile, a luxury bedroom makeover video presented by Linda Barker demonstrated the use of US cotton and the COTTON USA Mark at home and was covered on key online lifestyle and news media including The Independent and Female First.