Flora / Becel
We’ve been working with Unilever’s heart health brand Flora/Becel since 2006 on global and European brand development campaigns.
Campaigns range from promoting taste credentials to creating advocacy and recommendations amongst healthcare professionals, from one off product launches to annual programmes of activity.
Recent activity included developing a growing group of cholesterol fighting advocates worldwide, to sharing insights and advice on formalising monitoring and issues management.
Our Unilever campaign ‘What If People’s Hearts Stayed Young?’ won Best European Webcast at the Sabre Awards.