The House of Marley

With 5% of profits from the sale of House of Marley products donated to charity, we didn’t just help launch a product and brand, we launched a movement. Media interviews with Rohan Marley including BBC, Sky and Channel Five, built profile and a live performance by Julian Marley in HMV’s Oxford Street store drove buzz and excitement through social media and listings.

An exclusive launch event with MARLEY demo studios, specially created Marley cocktails, live art graffiti and Julian’s second gig of the day entertained 350 people including 100 media, helping to generate over 100 pieces of coverage, reaching over 200 million impressions, and helping sales to exceed expectation.