Truvia

We launched Truvia^®, the first calorie-free sweetener made from stevia, in the UK in 2011, with a high impact event that turned Selfridges roof into a pop-up island. The launch created over 500 million opportunities to see the brand, including 10 TV slots, supporting Truvia^®’s ambition to become category leader.

After a year in market, Truvia is the leading stevia-based sweetener in the UK and has grown the market by 7%. We continue to keep Truvia^® front of mind through recipe placements, media briefings and nutrition education programmes.