Unilever VIP

Getting closer to your customer and understanding their needs is imperative in today’s fast moving economy. This is why Unilever drew on our award-winning consumer engagement experience to create Unilever VIP, a Facebook community inviting members to offer their opinions on brand initiatives ranging from new products, advertising and branding to packaging and promotions.

Using a custom-built Facebook application, Unilever VIP encourages consumers to engage more closely with 11 of the company’s iconic brands, including PG Tips, Carte D’Or, Persil, Domestos, Magnum and Cif.

Because of their privileged ‘insider’ status, members can access exclusive rewards including access to new products, money-off coupons for their favourite Unilever brands, and opportunities to attend special VIP events.