New active minutes tracking feature added while real-time wireless stat syncing also available Fitbit, the market leader in digital health and fitness, has today launched the Fitbit Flex™ wireless activity and sleep wristband in the UK. The Flex comes with a range of new features and adds to Fitbit’s existing portfolio of the Fitbit One™ [...]
Fitbit is dedicated to helping people lead healthier, more active lives. We take a common sense approach to fitness, and believe that the key is to make it easier for consumers to be more active, eat smarter, and get enough sleep — in short, that small changes to your daily routine can add up to big results. To that end, we aim to create innovative, inspiring products and online services that harness the power of new technologies to make people more aware of their everyday activities and motivate them to do more.