Do you know your heart? Heart rate tracking is the key to improving health and optimising fitness

Release Date: 13 August 15

13 August 2015 – New research released today from Fitbit, Inc., the market leader and pioneer in the fast-growing Connected Health and Fitness category, has revealed that many Brits may be missing out on the health benefits of exercise as they do not understand the impact of heart rate. According to the research, 76% of Brits […]

Fitbit expands Tory Burch for Fitbit® range with new Fret Double-Wrap Bracelet

Release Date: 01 April 15

Fitbit Releases New Outdoor Bike-Tracking on Fitbit Surge for Comprehensive, Effortless Multi-Sport Tracking

Release Date: 24 March 15

Health not wealth is the goal for 2015 as Brits would rather feel fit than get a pay rise

Release Date: 11 December 14

Tory Burch for Fitbit Accessories Collection Now Available in UK

Release Date: 25 November 14

Fitbit Announces Fitbit Charge, Fitbit Charge HR and Fitbit Surge – 3 New Fitness Trackers for Everyday, Active and Performance Consumers

Release Date: 27 October 14

Fitbit is First to Debut Windows Phone 8.1 App with Real-Time Bluetooth Syncing

Release Date: 29 July 14

More than half of Brits on ‘bikini diets’ this summer

Release Date: 23 July 14

Fitbit App Update Lets Users Track Real-Time Run, Hike and Workout Stats

Release Date: 01 July 14

Commuters could stamp out stress by walking to work

Release Date: 12 May 14
Company Bio

Fitbit is dedicated to helping people lead healthier, more active lives. We take a common sense approach to fitness, and believe that the key is to make it easier for consumers to be more active, eat smarter, and get enough sleep — in short, that small changes to your daily routine can add up to big results. To that end, we aim to create innovative, inspiring products and online services that harness the power of new technologies to make people more aware of their everyday activities and motivate them to do more.