06 November 2012

Excuses, excuses, excuses…ticking time bomb as fitness drops down the list

8 November, 2012 – Boredom, not wanting to exercise on their own and not having the right gear are just some of the reasons idle Brits don’t exercise, according to new research. With the winter evenings drawing in and the opportunity presenting itself to hide behind extra layers of clothing, the stats show the excuses being made by inactive Brits who are not taking simple steps to fit exercise into their day, unaware of the health risks.

Research by Fitbit to mark the launch of its latest wireless activity tracker, Fitbit One™, has found that incredibly, one in five claims they can’t possibly exercise because they aren’t fit enough to go for a run, swim or a bike ride whilst a quarter blames work commitments for their inactivity. A fifth say they can’t afford it whilst a quarter find exercise too boring to do. 15% blame their children and 5% blame their partner for taking up too much of their time. Meanwhile, one in ten blames their busy social life.

Alongside excuses, more statistics paint a dim picture of the health attitudes of the nation when it comes to taking simple steps to better fitness.

Not walking the walk
Despite 90% agreeing that a two mile walk counts as daily exercise, fewer than half would choose to walk this distance given the choice, opting to take the car or bus instead. Perhaps unsurprisingly therefore, 80% admit not doing the weekly recommended level of exercise, which is 150 minutes or more . In fact, the average time spent exercising is 72 minutes, equivalent to just 40% of the recommended weekly amount.

A big hill to climb
When it comes to choosing the stairs, health experts advise that stair climbing can burn as much as 400% more calories than taking the escalator or lift . However the Fitbit research found that one in ten (12%) didn’t believe that taking the stairs regularly would have any impact on their fitness levels and half were not sure. This is perhaps unsurprising as just a third would choose to take the stairs given the choice.

Sleep walking into a health danger zone
And when it comes to sleep, in spite of a third having become ill through lack of sleep, a fifth of respondents don’t feel that sleep ever has an effect what you eat and how much exercise you do. Again, this is not in tune with the latest research, which suggests that getting at least seven hours’ sleep every night can significantly improve the chance of losing weight while on a diet.

Worryingly, less than half are concerned about their long term health and half are not concerned that they are not doing enough exercise.

The research of 2,000 people was commissioned by OnePoll on behalf of Fitbit to mark the launch of its new wireless activity tracker. The Fitbit One tracks steps taken, distance travelled, stairs climbed, calories burned and even sleep quality to help you to be more active, sleep well, and eat smarter. The One gives users a 24/7 picture of their fitness and inspires smart decisions to help reach daily fitness goals. Fitbit One is available for £79.99 from retailers including Apple stores, John Lewis, Amazon, Firebox and direct from www.fitbit.com.

Quotes
  • One way to stop making excuses about exercise is to make it a part of your everyday activity. Why not choose the stairs over the escalator or get off the bus a stop earlier and take a brisk stroll. You?ll warm up in no time and soon find that you?re hitting your exercise goals. It?s also completely free to do!

    Gareth Jones, EMEA manager, Fitbit

  • There is a serious aspect to not staying fit and healthy. Substantial medical research shows the ill effects of not doing exercise includes an increased risk of diabetes, heart disease and even premature death. It is important to understand the level of activity we do in comparison to recommended levels and to be aware of the impact it can have on our health.

    Gareth Jones, EMEA manager, Fitbit

One way to stop making excuses about exercise is to make it a part of your everyday activity. Why not choose the stairs over the escalator or get off the bus a stop earlier and take a brisk stroll. You?ll warm up in no time and soon find that you?re hitting your exercise goals. It?s also completely free to do!

Gareth Jones, EMEA manager, Fitbit

There is a serious aspect to not staying fit and healthy. Substantial medical research shows the ill effects of not doing exercise includes an increased risk of diabetes, heart disease and even premature death. It is important to understand the level of activity we do in comparison to recommended levels and to be aware of the impact it can have on our health.

Gareth Jones, EMEA manager, Fitbit