13 June 2012

Unflattering Facebook photos top new poll of weight loss triggers

Pics of muffin tops, bingo wings and double chins on social networks make Brits more body conscious than ever before.

13 June 2012 – This summer one in five Brits will be spurred on to get into shape after seeing themselves tagged in an unflattering Facebook photo or holiday snap.

The new research by Fitbit, America’s fastest growing fitness and wellbeing brand, revealed 20% of Brits now consider themselves to be more body conscious since the possibility of being tagged in a photo on Facebook or other social networks. And a third have had to de-tag themselves as they were embarrassed to appear fat and unattractive to their Facebook friends!

In fact, when it comes to getting in shape, Facebook shame came above preparing to bare all on holiday (17%) and not being able to squeeze into a favourite summer dress (16%), the traditional triggers to losing weight for summer.

Of course, when we do feel good about ourselves then we are more willing to be posted across social networks, with 40% more likely to share photos of themselves when content with their shape.

In the research of 2,000 Brits by One Poll, other key weight loss triggers include partners (14%) and healthcare professionals (11%) telling us that we need to shape up, seeing a friend or family member lose weight (7%), trimming down for a wedding (6%) and seeking a sex drive boost (4%).

The new Fitbit Aria Wi-Fi Smart Scale, now available in the UK, helps monitor and manage weight, BMI and percentage body fat and syncs to the Fitbit profile, providing an overall picture of weight and fitness goals.

The Fitbit Aria (£99.99) is available to order now at Fitbit.com and from Amazon, Firebox.co.uk and Apple stores.

Quotes
  • Cameras never lie, but they can also add pounds and be particularly unflattering. With out of shape and out of style photos popping up across friends pages, no wonder these are the new trigger moment for shaping up. Bingo wings and double chins exposed to all your friends is just the incentive some now need

    Gareth Jones, VP and European General Manager for Fitbit

  • Of course it?s not all about weight loss, by monitoring activity, nutrition, sleep and tracking other body measurements like BMI and percentage body fat, not only can people look better but they can feel better too. Cringe worthy photos could soon be a thing of the past!

    Gareth Jones, VP and European General Manager for Fitbit

Cameras never lie, but they can also add pounds and be particularly unflattering. With out of shape and out of style photos popping up across friends pages, no wonder these are the new trigger moment for shaping up. Bingo wings and double chins exposed to all your friends is just the incentive some now need

Gareth Jones, VP and European General Manager for Fitbit

Of course it?s not all about weight loss, by monitoring activity, nutrition, sleep and tracking other body measurements like BMI and percentage body fat, not only can people look better but they can feel better too. Cringe worthy photos could soon be a thing of the past!

Gareth Jones, VP and European General Manager for Fitbit