14 March 2011

Latest Kaizo Advocacy Index Released

Waitrose remains on top while T-Mobile and Orange’s merger reflected in online reputation

New research released today reveals major disparities in the online reputation of UK household brands. The Kaizo Advocacy Index, a bi-annual audit of online reputation, has analysed digital news and social media outlets to rank UK household names including supermarkets, airlines, mobile operators, cereals and computer manufacturers.

  • Supermarkets – Waitrose continues to surge ahead while Tesco falters as fears are raised over market monopolisation


  • Mobiles – launches and exclusivity raise the bar for mobiles while T-Mobile and Orange are plagued with customer service issues


  • Airlines – Virgin Atlantic flies ahead as British Airways’ online reputation falls amid further walkout threats


  • Cereals – entertaining advertising campaigns coupled with nutritional benefits  help create buzz online


  • PC brands – tablets  attract huge attention in a sector where reviews and advice remain crucial  for online reputation


Click here for the full report.


supermarket-drinks4

Source: Noodlepie

Virgin Atlantic Boeing 787-9

Source: Old..

cereals

Source: DonChris

iPhone as WiFi-Hotspot

Source: xtress

Kaizo managing director Rhodri Harries

Kaizo Managing Director Rhodri Harries

Quotes

  • Waitrose continued to perform well thanks to news of growth and new jobs, by dealing with issues swiftly, and by introducing ways for customers to engage online, for instance its Christmas Facebook app featuring Heston Blumenthal.

    Rhodri Harries, Kaizo MD

  • Virgin's bounce back is proof that a strong creative can cut through in social media as well as above the line. While the cereal brands scores showed that amid doom and gloom a little creative thinking can go a long way in spreading the word, with Sainsbury's Valentine's Day heart shaped cucumber and Kellogg's branding individual Corn Flakes good examples of this.

    Rhodri Harries, Kaizo MD

  • Virgin Atlantic is delighted once again to be the number one airline brand according to the Kaizo Advocacy Index. Kaizo's index is an important barometer of brand and reputational strength and these results are a credit to the airline, its staff and its customers.

    Jon Harding, General Manager, International and Distribution, Virgin Atlantic

Waitrose continued to perform well thanks to news of growth and new jobs, by dealing with issues swiftly, and by introducing ways for customers to engage online, for instance its Christmas Facebook app featuring Heston Blumenthal.

Rhodri Harries, Kaizo MD

Virgin's bounce back is proof that a strong creative can cut through in social media as well as above the line. While the cereal brands scores showed that amid doom and gloom a little creative thinking can go a long way in spreading the word, with Sainsbury's Valentine's Day heart shaped cucumber and Kellogg's branding individual Corn Flakes good examples of this.

Rhodri Harries, Kaizo MD

Virgin Atlantic is delighted once again to be the number one airline brand according to the Kaizo Advocacy Index. Kaizo's index is an important barometer of brand and reputational strength and these results are a credit to the airline, its staff and its customers.

Jon Harding, General Manager, International and Distribution, Virgin Atlantic