Tat’s the Spirit
TweetJust how far would you be willing to go for charity? That’s the question four of the business leaders participating in the LeaderBoard Challenge for Sport Relief asked themselves earlier this week. Not content with committing to raising £250,000 by completing the Blenheim Traithlon in June, running the Sport Relief Mile last weekend and immersing themselves (suited and booted!) in the Thames, a few of them wanted to go that one bit further…
Tattooing has long been a classic form of body art that many choose to express themselves, their personality and accomplishment. Over the years it has almost become a coveted ritual for some Ironman amateur triathletes to have an Ironman tattoo as a sign of achievement. In the spirit of this tradition, and also to celebrate reaching the number 1 spot in UK team donations on the Sport Relief leader board of top fundraisers, Phil Smith, CEO Uk & I, Cisco; Terry Burt CEO 2e2; Peter Searle, CEO, Adecco and Ed Bracher, CEO of Riding for the Disabled, all decided to have their own LeaderBoard Challenge tattoos. We kid you not.
Working with the talented team at The London Tattoo Company in Holloway our four triathletes were all emblazoned with various team logos and messages to prove their commitment to raising even more cash for Sport Relief. Check out the photo attached!
About LeaderBoard Challenge:
Boardrooms of some of the best known UK and Global businesses are about to get a lot more active as over 30 top CEOs and business leaders take part in the inaugural LeaderBoard Triathlon Challenge for Sport Relief to take place from now until June.
The high powered executives invited by Comic Relief and Phil Smith, CEO of Cisco UK & Ireland, will complete the Blenheim Triathlon and another sporting challenge during Sport Relief alongside Comic Relief’s CEO Kevin Cahill. Each member hopes to raise between £10k and £25k, so with these targets comes a massive commitment. Team members include leaders from Cisco, Barclays, Oracle, RIM, Michael Page, Orange and BTiNet.
We were very happy to support the guys in their bid to raise even more money for Sport Relief. Obviously, we think that having a tattoo is an excellent way to celebrate an experience or achievement in your life. It is certainly true that we are more used to working with the likes of Britney Spears but this really shows that the art of tattooing is for everyone. We wish the LeaderBoard Challenge team every success and know that with this type of commitment they?ll definitely raise their £250,000 target
Anthony Lammin, co-owner The London Tattoo Company
