01 April 2014

DETAIL BEYOND FULL HD: MORE DEPTH AND MORE COLOUR FOR A NEXT GENERATION Full HD VIEWING EXPERIENCE

SHARP’S QUATTRON PRO TV RANGE LAUNCHES IN THE UK

London – 02 April 2014 – Sharp today announces that its ground-breaking Quattron Pro TV range is available in the UK. Quattron Pro TVs (range name UQ10) offer a next generation Full HD viewing experience, with over 2.5 times the number of subpixels than FHD panels, more than a billion shades of colour, and is the only Full HD TV on the market able to display Ultra HD (4K) native content in effectively UHD resolution through HDMI, making it future-proof.

Detail beyond Full High Definition

UQ10 TVs can display images at 2.5 times the resolution of Full HD, thanks to the Quattron Pro panel, which has 2.5 times as many sub-pixels as a normal HD screen. The Quattron Pro’s configuration of sub-pixels means that the UQ10 range offers the only Full HD TVs on the market that can play native 4K content through HDMI.

Colour EXPLOSION!

Quattron Pro is the next generation of Sharp’s award winning Quattron four-colour technology (RGBY), which adds a yellow sub-pixel to the standard RGB pixel, making it possible to reproduce over a billion shades of colour, including those that are difficult or even impossible to portray using conventional LCD technology.

Smart sound and vision

Sharp’s UQ10 series is fully connected, providing integration with mobile and smart devices. Connecting to any of your smart devices is simple and fun; thanks to the mobile app Aquos Remote Lite, your TV can be gesture-controlled with your smartphone or tablet by just the flick of your wrist.

Beautifully designed

The UQ10 range is made with craftsmanship from premium materials. With diamond cut bezel edges and slim, lightweight aluminium frames, the TVs fit beautifully into any contemporary living space,

The UQ10 range with Quattron Pro is available in 3 different sizes, 60”, 70” and 80”.

Quotes
  • Ultra-HD TV technology has raced ahead, including TVs from Sharp, but the content hasn't caught up yet. Our UQ10 TVs with Quattron Pro technology offer consumers a solution; a TV with a Full HD panel, so it's more affordable, but with a smart way of handling sub-pixels so it can effectively display Ultra-HD content. For people who aren't ready to invest in Ultra-HD, but don't want to be left behind, it's the best of both worlds

    Alberico Lissoni, President, Consumer Electronics, Sharp Europe

Ultra-HD TV technology has raced ahead, including TVs from Sharp, but the content hasn't caught up yet. Our UQ10 TVs with Quattron Pro technology offer consumers a solution; a TV with a Full HD panel, so it's more affordable, but with a smart way of handling sub-pixels so it can effectively display Ultra-HD content. For people who aren't ready to invest in Ultra-HD, but don't want to be left behind, it's the best of both worlds

Alberico Lissoni, President, Consumer Electronics, Sharp Europe