06 August 2013

EGGS, FRUIT AND GLUE? SHARP’S SURPRISING LOOK INSIDE EUROPE’S FRIDGES

SHARP SURVEY SHOWS WHAT OUR FRIDGES SAY ABOUT OUR NATIONALITY

London, 06 August 2013 – How would you feel about someone looking in your fridge? A new survey from Sharp Europe has found that only a fifth of Europeans (21%) would be proud to open their fridge doors to others. The survey, which took a peek inside refrigerators across Europe, uncovered a pan-European argument over whether eggs and fruit should be kept in the fridge and found that 6% of people are refrigerating glue.

The survey also confirms some national food stereotypes – the French are cheese-lovers and Spaniards are committed carnivores, but also uncovered, surprisingly, that the UK is the hummus capital of Europe.

The great fridge vs. cupboard debate
There’s clear disagreement across Europe on whether eggs, fruit, root vegetables and condiments should go in the fridge or the cupboard.

Brits keep less in the fridge than their European counterparts, perhaps due to the colder climate. More than a quarter don’t keep eggs in the fridge, compared to 13% of French, and 4% of Germans and Spaniards surveyed.

A third (36%) of Brits don’t keep fruit in the fridge either, compared to a quarter of French (25%) and 10% of Spaniards. A quarter (26%) of people in the UK don’t put condiments like ketchup and mustard in the fridge, compared to only 11% of Germans, 8% of Spaniards and 6% of the French.

Astonishingly, 4% of Europeans don’t keep raw meat in the fridge.

Non-food items
A quarter of Europeans (26%) keep medicine in the fridge. Less sensibly, 6% store glue with their food, 3% of people keep nail varnish below 5˚ and 1% even store paint and batteries in there. Amongst the more unusual answers, those questioned admitted to keeping sun tan lotion, tobacco and modelling clay in their fridges.

Fridge favourites
Asking what deli, cheese and meat items people have in the fridge, Sharp has uncovered some surprising national food favourites.

UK: 41% of Brits questioned have hummus in the fridge, the highest percentage in the survey. They are also more likely to have the following items, compared to other nationalities: coleslaw (53%), lamb (33%) and British cheeses cheddar (76%) and stilton (26%).
France: confirming their cheese-loving reputation, seven out of fifteen world cheeses were more likely to be found in French fridges: Parmigiano Reggiano (42%), Brie (48%), Gruyere (49%), Camembert (72%), Goat’s cheese (64%) and Epoisses (10%).
Germany: Salami is a clear German favourite (67% of households), but their fridges were also most likely to contain the following cheeses compared to other Europeans, gouda (68%), mozzarella (51%), feta (41%) and gorgonzola (15%).
Spain: the carnivores of Europe, Spaniards were most likely to have cooked ham (68%), turkey (68%), beef (68%), pork (66%) and chicken (88%) in the fridge, compared to other nations.

Neat and tidy

Spaniards have the most organised fridges in Europe: 42% have a place for everything, compared to only a quarter of Brits and Germans and 29% of French people questioned.

Perhaps showing that women are slightly more ‘fridge-proud’ than men, 7% of women would be embarrassed if someone looked in their fridge because it’s such a mess, compared to only 3% of European men. However, this may just be that they’re more likely to know what’s in there: 88% of European women say they are in charge of organising their fridge, compared to only 48% of men.

Sharp recently launched a new glass-fronted four door fridge, the SJ-FS810VBK, which not only looks great, but also boasts the biggest capacity of its type on the market and an A+ energy rating. The SJ-FS810VBK includes refrigeration technologies unique to Sharp: Plasmacluster and Hybrid Cooling, which combine to provide maximum food freshness and less food waste.

Sharp’s Plasmacluster is a revolutionary ion generator technology which makes fridges more hygienic by restricting the growth of bacteria and moisture. Hybrid Cooling is a gentle cooling system which doesn’t dry food out, helping fruit and vegetables to keep their appearance and taste fresh for longer.