Crucial.com, a leading online retailer specializing in computer memory (DRAM) upgrades and solid state drives (SSD), announced today that it has retained Worldcom PR Group partners, The Pollack PR Marketing Group (PPMG) (USA) and Kaizo Ltd., (UK), together with PhE Communication (France), as PR agencies of record in their respective countries. Crucial.com is part of Micron Technology, one of the largest semiconductor manufacturers worldwide. The team won the assignments after a competitive review of agencies through a recent RFP process.
PPMG, Kaizo and PhE have been engaged to develop and execute three distinct in-market regional and national PR and marketing campaigns designed to increase the reach of Crucial.com among mainstream consumer computer users. Activity will drive awareness of, and traffic to, the e-commerce site, and demonstrate the unique benefits of a computer memory upgrade from Crucial.com in the context of computer performance.
”We are enthusiastic about our new PR partners. The combined team has impressive institutional knowledge, extensive existing relationships with consumer media and a proven track record in working with consumer electronic brands and e-tailers. We look forward to leveraging their expertise as we continue to grow,” said Crucial.com Marketing Director, Roddy McLean.
“We can all relate to the frustration that results from working on a slow and unresponsive computer, and many believe that the only solution is to purchase a new system,” said Noemi Pollack, founder and CEO of The Pollack PR Marketing Group. “This is an exciting opportunity to engage with an international audience of consumers while building awareness of Crucial.com and the online tools, customer support and expertise aimed at helping consumers extend the life of their computers with a do-it-yourself memory upgrade.”
Crucial.com is a leading online retailer specializing in computer memory (DRAM) upgrades and solid-state drives (SSD). Headquartered in Boise, Idaho and backed by Micron Technology, Inc., one of the world’s leading manufacturers of computer memory products, Crucial.com offers more than 250,000 upgrades for nearly every system: home and business, old and new, PC and Mac computers. Utilizing a suite of easy-to-use, free online tools, including the Crucial System Scanner and the Crucial Memory Advisor™, consumers are able to quickly assess, select, and purchase compatible memory upgrades to restore computer performance, improve system reliability and increase productivity. For more information, visit www.crucial.com.
Micron Technology, Inc. is one of the world’s leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets a full range of DRAM, NAND and NOR flash memory, as well as other innovative memory technologies, packaging solutions and semiconductor systems for use in leading-edge computing, consumer, networking, embedded and mobile products. Micron’s common stock is traded on the NASDAQ under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.
ABOUT THE POLLACK PR MARKETING GROUP
The Pollack PR Marketing Group (PPMG) headquartered in Los Angeles with offices New York, is a 26-year old mid-sized, multi-specialty agency that develops communication platforms and programs, manages corporate reputations, launches new products and services and promotes brand engagement for clients ranging from innovative start-ups, to Fortune 500 companies, with a focus on consumer products and services, technologies and professional services. PPMG is a partner in The WORLDCOM Public Relations Group, a consortium of over 100 partners with offices around the world. For more information, visit http://www.ppmgcorp.com, or http://www.pollackblog.com, or follow us on Twitter @PollackPRMktg.
ABOUT KAIZO LTD
Kaizo is an award winning independent UK PR and digital consultancy, serving clients that include; Cisco, Fitbit, Gemalto, Unilever, and Johnson and Johnson.
ABOUT PhE COMMUNICATION
PhE Communication, created in 2007, is a communications consultancy that provides advice and assistance to businesses through customized communications and public affairs strategies in order to generate quick and tangible results. PhE, acting as an “Engineer in Philosophy” for its clients, developed its activity mainly for technology companies, international corporations or start-ups. For more information, visit http://pheblog.blogspot.com/ or follow us on Twitter @PhECom.